Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Attracting Traffic with Search Engine Optimization

You can have the perfect eCommerce site with thousands of products, perfect organization, convenient ways to search, easy-to-use payment options, and cheap shipping. Unfortunately, none of that will do you any good unless you can get people to your website.

Bringing people to a regular website is called traffic generation. In the eCommerce world, you’re trying to bring people to your site to make purchases. This is called customer acquisition, and customer acquisition cost (CAC) is one of the main indicators of a successful eCommerce business. If you can reliably bring traffic to your site, a small percentage of that traffic will purchase products, and you’ll make money.

There are techniques to build a strong eCommerce business, such as securing recurring purchases, increasing conversion rates, and lowering your product costs, but none of them matter without the initial traffic! One of the main techniques to bring...