Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Why you should invest in SEO

There are many ways to bring people to your site. The following are some of the best methods:

  • Paid advertising
  • Social media
  • Influencer marketing
  • Affiliate programs
  • Trade shows
  • Business development
  • Speaking engagements
  • Public relations
  • Content marketing
  • SEO

While we can’t delve into every strategy within the scope of this discussion, it’s worth highlighting the distinctive nature of SEO and its connection to content marketing compared to other approaches.

First, we’ll look at some of the most talked-about strategies, which are usually advert-related and cost money to get up and running. Then, we’ll look at the slow but steady increase in visitors from SEO.

One-off marketing strategies

Most customer acquisition strategies are transactional. By that, I mean you do something once and you get a certain number of visitors. Here are some examples:

  • You spend $10 on a...