Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Configuring breadcrumbs for search engines and users

Let’s say a visitor lands on the caramel and dark chocolate product category of the The Chocolate Therapist site. They might like what they see, but they might want to look at dark chocolate without caramel.

If you build your site poorly, the user will have to go back to the Shop or Home page and then navigate to the right category.

By default, WooCommerce will add breadcrumbs to your product and category pages. Breadcrumbs show your users how to navigate to a parent category or back to the Shop page.

In the following example, we can see the Home | Clothing| Accessories | Hat breadcrumbs. In Storefront, a product page will look something like this:

Figure 4.2 – Breadcrumbs on a product page

Figure 4.2 – Breadcrumbs on a product page

A category page will look something like this:

Figure 4.3 – Breadcrumbs on the category page

Figure 4.3 – Breadcrumbs on the category page

Breadcrumbs are controlled entirely by WooCommerce. However...