Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Managing Sales Through WP Admin

Now that we’ve organized our products and set up our store to attract organic traffic from search engines, we need to think about how we fulfill orders. If your store takes off, you’ll likely spend a lot of time processing orders, handling returns, and reviewing revenue and sales trends.

Processing orders is working in your business. It’s what you need to do to get good reviews and get the next order. If you can process orders and refunds quickly, that gives you time to work on your business. That means reviewing sales and revenue trends to understand where your business is making a profit and doubling down on what’s working as well as learning where you’re unprofitable and where you might need to divest or run a clearance sale to remove inventory that’s not moving.

This chapter will cover the following topics, which are just a few of the responsibilities that store owners have to handle:

  • Fulfilling...