Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Refunding orders and payments

Of course, no matter how well you provide your services, such as advertising, describing, and shipping the products, some users will be unhappy and will want a refund. Refund rates vary wildly from industry to industry. Some industries will have refund rates in the low single digits, for example, 1-3%, whereas other industries, such as fashion, can have refund rates up to 25-30%, which is massive.

Once you’ve had a few refund requests, you’ll want to build a process to make it easier. Let’s start with manual refunds, and then look into building a refund process.

Refund requests

If a customer emails you, tweets you, or calls you for a refund, you’ll have to know how to make a refund. This can be done on the Edit order page.

The following image shows the functionality:

Figure 5.12 – Start the refund process on the Edit order screen

Figure 5.12 – Start the refund process on the Edit order screen

You can click the Refund button, which changes...