Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Viewing sales data

Once you’ve shipped your orders, you’ll probably want to see which products and categories that the customers are interested in. When you have this data, you can buy more of the most profitable and fastest-moving products. Luckily for us, WooCommerce recently improved this experience quite a bit!

Since the first version of this book, WooCommerce revamped their admin experience. They started the project with WooCommerce 4.0 (https://developer.woocommerce.com/2020/03/10/woocommerce-4-0-is-here/) and it was fully merged with WooCommerce 6.5 (https://developer.woocommerce.com/2022/05/10/woocommerce-6-5-released/). That’s over two years of work of completely updating the admin experience and reporting within WooCommerce. If you tried WooCommerce reports before 4.0, it’s worth taking another look at the new and improved reports in WooCommerce.

We’re going to look into some basic data, which you can see at a glance on the Orders...