Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Syncing Product Data

We now know how to fulfill orders and manage sales for our store. The next important step is to list our products where our potential customers will see them.

When you run an e-commerce business, it’s tempting to list your products on as many marketplaces as possible so that you can earn as much revenue as possible. A great example of this going wrong is when you have a WooCommerce store where you list a kite for $10, and then you have an eBay store where you sell the same kite for the same price. If you update one price and forget to update the other, you can run into the following problems:

  • You could miss out on additional income
  • Customers could find out they paid a higher price and demand a refund (or, even worse, they refund on one system and rebuy the exact item on your other site)
  • You could oversell a product and not have enough stock to fulfill orders

In general, it’s a bad idea to store data in two or more places...