Book Image

Mastering WooCommerce - Second Edition

By : Patrick Rauland
Book Image

Mastering WooCommerce - Second Edition

By: Patrick Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
Free Chapter
1
Part 1: Exploring the essentials of an ECommerce Store
6
Part 2: Managing an Online Store
12
Part 3: Customizing the Appearance and Functionality of Your Store

Configuring In-Store POS Solutions

If you have experience in the retail world, you’re probably very familiar with the term POS. It stands for Point of Sale, and it’s the system an employee uses to enter an order.

They usually have a simple touch interface where you tap products, add them to the order, and pay for the order. And the POS system usually has the technology to process credit cards. Sometimes, it has more advanced functionality, such as adding a customer to the order so that customer data is synced between your online store and your POS system.

POS systems range in complexity. For a mall kiosk or for selling at a convention, you’ll probably want the simplest and most compact POS you can find. A bare-bones POS system will likely have the following two components:

  • Credit card reader
  • Receipt printer

If you have a department store with dozens of checkout locations, you might want additional functionality, such as the following:

...