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  • Book Overview & Buying Deep Inside osCommerce: The Cookbook
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Deep Inside osCommerce: The Cookbook

Deep Inside osCommerce: The Cookbook

By : Monika Mathe
3.8 (14)
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Deep Inside osCommerce: The Cookbook

Deep Inside osCommerce: The Cookbook

3.8 (14)
By: Monika Mathe

Overview of this book

osCommerce has been around since March 2000. At present there are over 10,000 live, registered osCommerce sites, and about 100,000 registered community members. Apart from providing ready-made solutions to problems, as well as a huge repository of information, the osCommerce community is a living entity with which we can all interact. With the rising success and popularity of this remarkable piece of software, things can only get better.
Table of Contents (17 chapters)
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Deep Inside osCommerce: The Cookbook
Credits
Foreword
About the Author
About the Reviewers
Introduction

Chapter 9. Cook Up a Multiple Banner System

Banners are an important marketing tool on websites in general, and can generate extra income for your business. You might already be selling advertising space or working with affiliate membership systems, but standard osCommerce was configured for defined groups of banners linking your customer to external sites only. As a result, a new browser window will automatically open when you click on a banner. An additional drawback of the default system is that you cannot specify which category is linked to which banner; this is critical for target-group-specific advertising.

In this chapter, we will address solutions to the following highly important topics, so you will be able to:

  • Set up category-driven banners

  • Create rotating banners that link within your own shop

58. Set Up Category-Driven Banners

Advertising via banners can only be effective if you target the specific group of visitors actually interested in viewing further websites about the advertised...

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