If actions speak louder than words, then in the JavaScript world, effects make actions speak louder still. With jQuery, we can easily add impact to our actions through a set of simple visual effects, and even craft our own, more sophisticated animations.

jQuery effects certainly add flair, as is evident when we see an element gradually slide into view instead of appearing all at once. However, they can also provide important usability enhancements that help orient the user when there is some change on a page (especially common in AJAX applications). In this chapter, we will explore a number of these effects and combine them in interesting ways.