In this chapter we will be discussing message boards. A message board is a place where users can post messages to the community in a way that all the responses will be viewable no matter how much time passes between each post—think of it as a long running conversation. As the threads or topics and their posts get older, newer content will start to bury the older content. This makes this section of the site a very dynamic area that many users will want to watch. This is considered a somewhat sticky feature! Given the topic of our community—salt water fish—a message board is a perfect feature for our site. It will allow a user to post an issue that they are having with their aquarium in a way that the entire community can then read and interact with that user's issue. Over time your community will bubble up certain users as subject matter experts on specific topics. And eventually (you hope) your site's forum will become the place to go for your specific type of information...