When planning our site, there are two main elements that it is essential to start with:
These elements help us define the direction the site is going and what the key focus of our site is. They will help us keep ourselves on track as we add to the site and pick our extensions and design.
Our mission statement describes where we are going with our site.
It should be a clear and succinct description of our site's reason for existence. Why does it exist and what hole does it fill? This is what we define here. It should include something measurable and socially meaningful, and cover the broadest perspective of our aspirations for the site.
It can be specific, citing figures or products, or it can be general, emphasizing a broad mission.
Some famous mission statements from real companies:
To solve unsolved problems innovatively
Mary Kay Cosmetics:
To give unlimited opportunity to women
Merck:
To preserve and improve human life
Wal-Mart:
To give ordinary...