Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Improve your pages' metadata


The patch also gives you extra configuration settings for metadata. Optimal configuration of these settings is one of the key factors in further improving your site for SEO. The metadata of your pages is the data that is not shown in the content of the page itself. Metadata records are created for search engines to get more information about the page, such as who created the page, the title of the page, and more importantly, a short description of the content of the page that can be shown on the search engine result pages. Using these options in the correct way helps you to rank a lot better in most search engines.

Therefore, let's start with these settings and take action to put them right. Let's start by looking at the changes and options that are now available in the Global Configuration screen.

  • Meta tag robots settings

    This setting is used to tell the Search Engine Robots if they should index and follow the content of the article, or web site. By default...