Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

What to look for in SEO templates


Although I say SEO templates, SEF templates would be a good term as well. W3C compliant templates are focused on XHTML (eXtensible Hyper Text Markup Language) and CSS Cascading Style Sheets, which means the markup of the site's template is split into generating the HTML code, and the real layout is done by a CSS file.

Templates you use for your web site should follow the W3C coding as closely as possible. Search Engine Robots are built to look for proper coding and get their impressions from that. This means you want your page titles enclosed in H1 tags (meaning this is the most important line on this page), subheadings in H2, and so on. Subheadings in H2 can be used on the site for multiple headings, but H1 tags should appear only once.

Some templates form the site title in a header like text and post it as H1, this is of course not the most optimal coding decision but it is very common in Joomla! templates. If you want to check the used elements of a...