Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Choosing between free and commercial templates


Let's talk about why you chose Joomla!. Was it because it's open source, or because it's free, or you were looking for one of the best content management systems? Why does it matter at this point? If you say because it's free, then you are more willing to look for free templates. If you say open source, your first bet will probably be a free template as well, along with the possibility to change it yourself as you have free access to the code. If you were looking for a very good content management system, then you are in the market for the best templates money can buy. Yet, it is possible that you could end up with a free template for your site.

Note

Free is not the same as open source. There are some commercial templates that are open source. Open source means that you have access to the code, and hence the freedom to change it to suit your needs.

There are several good web sites that you can use to find great templates for free—for example,...