Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Summary


The first lesson of traffic analysis is that you can never have enough data! You just need time to go through the different options and services. Using those data sources, you will come to know whether your Search Engine Optimization efforts have paid off.

If you follow the things explained in this book, you should see an increase in traffic coming from search engines as well as referring sites. You can also check if your site layout and visitor expectations match your web site building ideas. If they are better fitted together, you should see a lower bounce rate and a larger number of page views per visit. The time spent by the visitor on your site would then increase.

The nice thing about analytics tools such as StatCounter and Google Analytics is the fact that they store a large amount of data for you. They also operate on fast, special servers for data collection and, as their code should be somewhere towards the end of the HTML code of your site, there should be little to no impact...