Book Image

Drupal 6 Search Engine Optimization

By : Ben Finklea
Book Image

Drupal 6 Search Engine Optimization

By: Ben Finklea

Overview of this book

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites. This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory ñ it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable. With this book and basic Drupal 6 knowledge ñ how to log in, create content, and install modules ñ you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.
Table of Contents (19 chapters)
Drupal 6 Search Engine Optimization
Credits
About the Author
Acknowledgement
About the Reviewers
Preface
Drupal SEO Case Study for Acquia Product Launch

Reporting the results


Preparing reports are time-consuming, though, so keep them to a minimum if you can. Because Drupal is so flexible, you may find that just implementing the changes indicated by the usability-testing is all the reporting you need to do. Show them the testing and say something like 'Here are the changes that our usability tests showed would help our site sell more widgets'. Be prepared to back up your findings with the videos, however.

If you do need to provide more data, create short highlight videos based on each objective. This should be relatively easy if you have good time-stamps. Remember, you're not creating a Hollywood movie here, you just want to get the point across.

Usability testing is not for the faint of heart, though! Be prepared for all manner of wailing and moaning from the web design team when you show them these results. Stay calm! The data are on your side. If 80% (or even 50%) of the users had a problem with an element that the designer is in love with...