The most important part of any website is its content. Your content and its presentation is the reason people visit and stick around, the thing that search engines index, and the way you get your unique message out to the world.
Luckily for you, WordPress offers a variety of interesting ways to display content for all of the data it manages. As a theme developer, you can also modify the content before WordPress displays it, allowing you to produce some pretty interesting effects, such as search term highlighting, automatic appending of static content to all posts, or truncation of content for non-logged-in users.
In this chapter, you'll learn about some of WordPress' built-in content display functions, create your own unique content mashups, and learn how to exploit the power of WordPress to display the data that you want to display where you want to display it.