Book Image

WordPress 2.9 E-Commerce

Book Image

WordPress 2.9 E-Commerce

Overview of this book

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.
Table of Contents (19 chapters)
WordPress 2.9 -Commerce
Credits
About the Author
About the Reviewers
Preface
Free Chapter
1
Getting Started with WordPress and e-Commerce
2
Getting Ready to Sell
3
Configure Your e-Commerce Settings
4
Managing Your Product Catalog
5
User Accounts: Customers and Staff
6
Checkout and Payment Setup
7
Shipping, Taxes, and Processing Orders
Setting Up a WAMP Testing Platform
Index

Cross sales


Enabling cross sales for your store is another simple option at your disposal for helping to increase sales. What are cross sales? Imagine that you are shopping at a popular online merchant such as Amazon.com. Whenever you view an individual item, further down the page you will find a list of other items that customers have purchased along with the current item. These are cross sales. The suggestion is to buy other items along with the current one.

Enabling cross sales is a one-click affair. Browse to the Marketing page, look under Marketing Settings, and switch the radio button for Display Cross Sales to Yes as shown in the following screenshot:

That's it. Unlike coupons, there are no other options or configuration settings. Once enabled, cross sales will begin displaying other items of potential interest to customers.

Note

The items displayed as part of cross sales are based on your existing sales history. It may take a little while for a brand new store to start displaying cross...