Book Image

WordPress 2.9 E-Commerce

Book Image

WordPress 2.9 E-Commerce

Overview of this book

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.
Table of Contents (19 chapters)
WordPress 2.9 -Commerce
Credits
About the Author
About the Reviewers
Preface
Free Chapter
1
Getting Started with WordPress and e-Commerce
2
Getting Ready to Sell
3
Configure Your e-Commerce Settings
4
Managing Your Product Catalog
5
User Accounts: Customers and Staff
6
Checkout and Payment Setup
7
Shipping, Taxes, and Processing Orders
Setting Up a WAMP Testing Platform
Index

Purchasing advertising


Up to this point, every technique that we have mentioned has been completely free. While it may be true that "the best things in life are free" (such as WordPress), it is an unfortunate fact that, at some point, you must spend money to make money. It's likely that you have already done so. For example, you own a domain name and pay for web hosting, don't you?

Yes, spending money to run an online store is necessary, but it's a small price to pay if the money you spend results in increased traffic and sales. Note that there is a world of difference between these two: traffic and sales. Some marketers push the idea of paying a company a set monetary value to drive traffic to their site. Many thousands of visitors a day are ultimately worthless if none of them purchase anything. Therein lies the problem with "purchased" traffic—who is to know whether those visitors have the slightest care or interest at all in your products? It's quality traffic that we are seeking, not...