Book Image

WordPress 2.9 E-Commerce

Book Image

WordPress 2.9 E-Commerce

Overview of this book

WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.
Table of Contents (19 chapters)
WordPress 2.9 -Commerce
About the Author
About the Reviewers
Free Chapter
Getting Started with WordPress and e-Commerce
Getting Ready to Sell
Configure Your e-Commerce Settings
Managing Your Product Catalog
User Accounts: Customers and Staff
Checkout and Payment Setup
Shipping, Taxes, and Processing Orders
Setting Up a WAMP Testing Platform

E-mail, newsletters, and blogging

Another option to consider is to create and maintain an email newsletter to send to your subscribers. Having a newsletter is a fantastic way to let your visitors know about new coupon codes, special sales, new products, or any other worthy notifications. We're not talking about the scourge of the Internet that we all know and hate: SPAM. We are talking about an opt-in/opt-out system in which we can send store and product news to those readers who want them.


Creating an email newsletter campaign should not take up so much of your time that your store suffers. It can be as simple or as complicated as you need it to be. You can choose to handle everything yourself, or you can pay a third-party company to handle many of the tasks for you. Here are a few options:

  1. Spreadsheet only

  2. Find a plugin for WordPress

  3. A third-party service

Let's take a look at these in detail:

Option 1: Spreadsheet only

This first option is the easiest to get started, though...