Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
About the Authors
About the Reviewers

The visual aspects of an online shop

The design of your online shop must be attractive so that it builds trust in your visitors. An online shop is one of your company's visual elements, and therefore it has to include the colors, logos, and typeface of your company.

It is necessary to ensure that the chosen design allows for a quick loading of the page and that the page is easy to understand. This builds on the principle that a sophisticated multi-functional system (an online shop is such a system) should appear to be "easy" and simple.

The main principles of the visual aspects of online shop are the following:

  1. 1. The design of an online shop should be easily scalable—the quantity of goods can change over time, it can increase while some categories of goods might be abandoned.

  2. 2. The catalog of goods should be well-structured so that the customers can find the product they are looking for by browsing through just one or two subcategories (a search area is a good option too).

  3. 3. A place should...