Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
About the Authors
About the Reviewers

Fostering customer loyalty

It is important for the owners of an online shop to build customer loyalty. Therefore, the information in the online shop, the manager of the business, and public communication should answer the following questions:

  • What is the guarantee that the product will be delivered?

  • What is the guarantee that the right product will be delivered?

  • What will be the quality of delivered goods?

The delivery of goods

In order to inform the customer, it is useful to create a section of the page where the following information is laid out:

  • The delivery of goods—the timing and means

  • The cost of delivery, depending on the distance of delivery and the weight of the product (usually, the cost of delivery is not included in the price of the product)

  • The terms and conditions of returning a product (depending on the legislation, it might be mandatory, but the shop can offer this as an extra option)

  • The way of handling disputes and whom to contact in such cases (the person in charge should know...