The offline advertisement, of course, includes outdoor media, advertisement in radio, printed media, TV, booklets, and so on.
The online advertisement includes search engines, catalogs, banners, sending e-mails, context advertisement (for example, Google adwords) and advertisement in sales catalogs, and web page rating systems. One of the latest trends is working with the target audience in various thematic forums and blogs.
We will consider three possible online and three offline marketing activities. The aim of these activities will be informing the customers about the new online shop, which offers berries.
As the "philosophical" conception of the business was developed, let us choose some keywords on which to base the advertisement...