Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
About the Authors
About the Reviewers

Popularization of an online shop

To popularize your online shop, you can choose in several possible ways—the one that fits your target customers and your marketing budget. The advertisement can be divided into large groups:

  • Online advertisement

  • Offline advertisement

The offline advertisement, of course, includes outdoor media, advertisement in radio, printed media, TV, booklets, and so on.

The online advertisement includes search engines, catalogs, banners, sending e-mails, context advertisement (for example, Google adwords) and advertisement in sales catalogs, and web page rating systems. One of the latest trends is working with the target audience in various thematic forums and blogs.

We will consider three possible online and three offline marketing activities. The aim of these activities will be informing the customers about the new online shop, which offers berries.

As the "philosophical" conception of the business was developed, let us choose some keywords on which to base the advertisement...