Since it is so easy to set up a WordPress site, knowing what distinguishes your site and what it is about is important. The basics of an SEO plan include: a 100 character site description (for your description meta tag—this is the text that will summarize your site when it comes up in search engines) and 15 keywords or phrases (for your keywords meta tag). This list of keywords will keep you on target as you develop on site SEO. These are the words that should be repeated throughout your site: as categories, in your title tags, alt tags, file names, and (most importantly) marked up as<h1>, <h2>, <b>, and<a href>, etc.

Your domain name is important in so many ways. It should be succinct, easy to remember, and not easily confused with another site. SEO is another consideration. Make sure that your most important keywords are in your domain name, if at all possible.

A site with good SEO clearly explains what your site is about, to both people and search engines. Don't forget to establish and research your targeted audience. Distinct user groups have varying levels of technical ability and different expectations and aesthetics. Establishing these parameters will help guide subsequent planning stages.

Look at your competition and establish your market niche. What is already being done? You can distinguish your site by offering something unique, or an improvement on what's already out there. What can you do better? This is your competitive advantage.

Do keyword research, using the Google AdWords keyword research tool, available here: https://adwords.google.com/select/KeywordToolExternal