Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Developing a powerful long tail search strategy


Here are some tips and rules to follow to develop and maximize the power of long tail searches:

  • Geographic locations are great qualifiers that turn general keywords into long tail searches. All the towns near your business location that fall within your service area can make great long tail search terms. In Dallas, for example, smaller communities like Plano and Carrollton can become "air conditioning service Plano," and "air conditioning repair Carrollton."

  • Manufacturer names can make great long tail searches, for example, "Volvo repair Fairfax VA" and "Honda motorcycle parts Fairfax VA".

  • Don't get too specific in your long tail strategy or you'll rank for keywords with no search volume. Monitor your web analytics to see if the search phrases you are chasing are too esoteric.

  • Additional qualifiers like "Top-rated" and "Best" can help form effective long tail searches.