Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Researching keyword search volume with online keyword tools


As we've worked through learning about how to build a keyword strategy, one central tenet always emerges: the overwhelming importance of keyword search volume. If keywords are the foundation of your entire web strategy, then keyword-search-volume data comprises the bricks that make up that foundation. Find the high-volume keywords and rank for those keywords and the customers will come.

Keyword research is done primarily with free and paid online tools that maintain databases of keyword search volume. In the following sections, we'll cover four popular and effective free tools: Google's search-based keyword tool, Google Insights for search, Wordtracker's free keyword tool, and SEOBook's free keyword tool.

Google's SKtool

The Google SKtool, also known as the Google search-based keyword tool, is designed to help you determine the best keywords to target in your Google AdWords campaigns. You can use this tool to determine which keywords...