Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Hiring a writer


SEO professionals know how to write engaging and keyword-rich content, but most have a little secret: they write very little of their own content. These webmasters turn to SEO copyrighters. An SEO copyrighter is simply a writer who has written in a search environment, and therefore knows how to craft titles, headings, and body copy, based on a keyword or keyword group.

Regular writers will certainly do in a pinch; you might need to tweak content provided by regular writers to achieve SEO goals. You can also always employ regular writers when your content is intended for other than purely ranking purposes, such as with ordinary blog posts or company updates.

When you hire an SEO copyrighter, the good copyrighters will ask for a few key parameters before they write, "What are the keywords?" and "What sort of keyword density do you want?" These questions are signs of a copyrighter with SEO experience. Ideally, your writer will let you dictate specific keyword phrases, will write...