Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Jumping the gun


Brand new websites can sometimes be subject to the sandbox effect. The sandbox effect is a highly debated observation about the way Google serves relatively poor rankings for new websites in the first months of launch. No observer can seem to agree on whether the sandbox effect even exists, let alone how it operates. Google has been tight-lipped (Google almost never reveals specifics about its algorithm).

What is reasonably certain is that the sandbox effect often doesn't apply at all niches. Brand new sites can rank quite well but typically in less competitive markets. So, if the sandbox effect is being algorithmically imposed by Google, it is being imposed only upon certain categories and niches. It is also possible that the sandbox effect is triggered by some external trigger such as garnering too many powerful links too quickly.

Don't fight the sandbox effect. In the first months of your website's life, you need to build the links slowly. Don't simply rush out and secure...