In the first half of the chapter, you learned some key terminology to better describe what's happening on your site. This second half will go over what happens, after you've captured all that data. Specifically, you'll learn how to navigate within Google Analytics to make sense of your site's traffic including bounce rates, absolute unique visitors, pageviews, campaigns, and more. Luckily, reading your site's traffic is even easier than implementing tracking code to your site and links.