Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Using the same storefront for wholesale and retail customers


The standard, open-source Magento system cannot show or hide products, based upon the customer type. This can be accomplished with an add-on. However, we will accomplish building a wholesale store with the standard Magento installation.

If you use the same storefront for both wholesale and retail customers, you will be forced to show them the same products. However, you do not need to show them the same prices. That is because Magento can change the prices in your catalog based upon the type of customer that is logged in.

In theMagento Beginner's Guide, we showed you how to create customer groups, and how to assign a customer to a customer group. In this chapter, we will combine those techniques to create wholesale customers.

Wholesale customers usually don't pay sales tax. Sales tax can be removed using a shopping cart price rule. We showed you how to create this inChapter 6. In this chapter, we will show you how to create a shopping...