In an online store, we do not have the opportunity to speak with our customers face-to-face. However, Magento offers several ways to engage your customers. Engaging your customers means giving them an opportunity to speak to you and others, and finding new ways to speak to them. That is the subject of this chapter.
In this chapter, you will learn how to engage your customers in a variety of ways:
Produce and send a newsletter
Let customers publish their wish list with an RSS feed
Customize the customer's wishlist page with a message telling them to send their friends an RSS feed for their wishlist
Determine which kind of social media is best for your business (Twitter, Posterous, Facebook)
Add buttons to "Follow us on Twitter or Facebook"
Before using Magento's newsletter function, you must answer a very basic question: "How do customers sign up for my newsletter?" There are two ways:
When a customer signs up for an account, they are given the chance to sign up for...