Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Enabling and translating your products for the international store view


If you are viewing your international store, then you might see the same catalog of products as your original store. Alternatively, the store might not have any products right now.

If you see the same products, this is because the international website and the original website use the same root category and your products are enabled for all store views. Remember, the root category is the top-most category in your catalog. When you select a root category for a website, you are making all of the categories and products under it available to the website.

If the catalog in the international website is blank (you are showing no products), then it is because the products are not enabled for your international website.

How to do it....

Firstly, you need to enable the product for the international website.

  1. 1. From the Magento administrative interface, select Catalog | Manage Products.

  2. 2. Select a product from your catalog.

  3. 3. Select...