Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Having a grand opening sale for your international storefront


Catalog Price Rules and Shopping Cart Price Rules are as per website. While creating a rule, you select the website(s) to which you want the rule to apply. You can use a catalog price rule to hold a special sale for your international store.

How to do it...

  1. 1. From the administrative interface, select Promotions | Catalog Price Rules.

  2. 2. Create a new rule.

  3. 3. Under the Rule Information tab for Websites, select your international website.

  4. 4. Finish the rule, as described underCreate a catalog price rule inChapter 6.

How it works...

Because rules are applied to an entire website and all of the stores under that site, we created a separate site for your international store. This enabled you to create rules just for your international store.

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