Book Image

PrestaShop 1.3 Beginner's Guide

Book Image

PrestaShop 1.3 Beginner's Guide

Overview of this book

PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style – very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.
Table of Contents (18 chapters)
PrestaShop 1.3 Beginner's Guide
Credits
About the Author
Acknowledgement
About the Reviewers
Preface

Chapter 1. Building Your PrestaShop

I don't believe in hanging around! So let's get right on with setting up PrestaShop. Take a look at what we will do next.

In this chapter we will:

  • Download and prepare the PrestaShop files

  • Make a database

  • Install PrestaShop

  • Implement post-install security

  • Have a look at your shop from a customer's viewpoint

  • Have a look around your new admin control panel

Here we go...

Case studies

To make this book realistic, I will refer to two fictitious stores—fluffyteddies.com and guns4u.com. The diverse and extreme nature of the case studies will help to clearly demonstrate the "real" application of some PrestaShop features. I will refer to the case studies from time to time to discuss how the topic in question might fit in with one or perhaps both of them. Here is a bit more about the case studies.

  • Fluffyteddies.com

    Fluffy Teddies is a brand new small scale business. It is the fulfillment of a dream for a teddy bear, doll, and accessories hobbyist. It is his plan to offer a wide and diverse range of the most delightful and collectable products of their type, available in one place.

    He is passionate about his range and aims to project this to his customers through an interesting and useful website content as well as good quality merchandise.

  • Guns4u.com

    Guns4u is the web outlet for a major arms reseller. Guns4u has a very wide range of weapons from small arms to intercontinental ordinance with various warheads as well as state-of-the-art missile defense systems.

    Guns4u plans to make their product range available to a wide and diverse range of customers. Operating from the independent island of Tropicano in the South Pacific, it is not governed by restrictive laws on arms sales.

    Just as long as Guns4u complies with the stringent tax laws of the ruling dictator of Tropicano, it will have a free reign to sell its wares to whoever it chooses. Guns4u intends to offer a retail range to anybody and a bulk discounted range for its bigger customers.