Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Introducing WordPress Multisite


As your blog grows and you see the benefits it brings to your business, you or your colleagues may decide to set up other blogs. You may want each member of your team, or each department in your company, to have their own blog. Or maybe your CEO is so impressed that he or she wants his or her own blog, too. You could run each of these blogs with their own individual installations of WordPress. However, WordPress has built-in functionality that allows you to run multiple blogs from a single installation. It's called WordPress Multisite.

WordPress Multisite allows an unlimited number of blogs to run off one installation. All the blogs on such a network operate completely independently of each other. Each can use different themes and settings. The administrator decides which plugins to install, and...