Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Chapter 3. Designing your Blog

In this chapter, we'll look at one of the most important aspects of your blog—design. We'll begin by considering some of the principles of good blog design. We'll then move on to apply some of those design principles to our WPBizGuru case study, based on the strategic goals we outlined in the previous chapters. Even if your blog is already up and running, this chapter will allow you to critically evaluate its design and replace your current theme with a custom-designed one. This chapter includes:

  • The principles of blog design

  • How to implement your blog design using CSS and HTML

  • Setting up a local development environment

  • Building a theme for our case study blog

Blog design principles

Blogs tend to have a fairly simple, minimalist layout and design. This has always been one of their key characteristics. Blogs are all about frequently updated content, so the main...