The first thing to look at regarding content is the quality of your writing itself. Good writing takes practice. The best way to learn is to study the work of other good writers and bloggers, and by doing so, develop an ear for a good sentence. However, there are guidelines to bear in mind that apply specifically to blogs, and we'll look at some of these here.
Ask any newspaper sub-editor and he or she will tell you that writing good headlines is an art to be mastered. This is equally true for blogs. Your headlines are the post titles and it's very important to get them right.
Your headlines should be concise and to the point. You should try to convey the essence of the post in its title. Remember that blogs are often consumed quickly, and readers will use your post titles to decide if they...