Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Categories and tags


It's very important to organize your content in a usable and logical way. Your readers will be frustrated if they cannot find what they're looking for. Their overall experience of your blog is greatly enhanced if you use clear signposts to your content. Luckily, WordPress makes this easy with the use of Categories and Tags.

The difference between categories and tags

There can be some confusion about the differences between categories and tags, which can lead to them being used incorrectly. This is partly due to the fact that different bloggers use them in different ways. There is some debate about how they should be used, and some may argue that there are no hard and fast rules. However, I think it's important to establish in your mind some distinction between categories and tags. What follows is my method...