We looked at permalinks briefly in the last chapter with regards to structuring your URLs to reflect your blog's categories. Permalinks are also very important for SEO. The default permalink structure in WordPress is http://blog.wpbizguru.com/?p=123. This format isn't very search engine friendly. It's far better to have the post title appear in the permalink URL. Again, this is another way of getting more of your keywords into the search engine's index.
In Chapter 5, Content is King, we discussed changing the permalink structure to something like http://blog.wpbizguru.com/tutorials/2011/05/29/a-tutorial-on-backing-up-wordPress/. This is better as it includes the post title. However, the optimal permalink structure, in terms of SEO, has the post title as close to your blog's domain name as possible, for...