Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Inbound links


Having plenty of good quality inbound links to your blog will improve your ranking in the search engines. Google started life as a student project to rank the importance of websites based on the number of incoming links; link popularity is still at the heart of Google's ranking process.

But for many people, link building seems like a daunting task. How do you get other people to link to you? It's actually not as difficult as it first seems—once you get into it, you'll see there are plenty of strategies to use. The point is to stick at it and treat link building as an integral part of your blogging routine.

Note

You can check how many inbound links Google has found for your blog by using the link: command. Enter link:http://www.packtpub.com into the Google search box to see all the inbound links for the Packt website. You can...