Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Why it's so important to be connected


The social element of blogs and the connectedness of the blogosphere is a defining characteristic of blogging as a communication platform. It is how blogging began and how it has evolved into what it is today. Blogs feed off each other and are dependent on each other for their existence. Readers are tuned into this sense of connectedness and have come to expect it from the blogs they follow. The relationships between blogs are an intrinsic part of the reader experience (this is how they link to new content and become habitual consumers of the blogging medium).

You need to be part of this in order to truly call yourself a blogger. A blog isn't a blog unless it's a fully connected part of the blogosphere. No blog is an island.