As with any other aspect of business, measuring the performance of your blog is the key to understanding its value and success. There are many different metrics that can inform you about the progress of your blog. Some bloggers look at many indicators and aggregate them to give a very detailed analysis of their blog. Others prefer to focus on a smaller set of metrics.
The information you choose to measure the success of your blog will be largely dependent on your blogging goals, which you decided in Chapter 2, Introducing Our Case Study WPBizGuru. For example, if you see your blog as a vehicle for building your company brand, then the number of unique visitors may be relevant. If the main aim of your blog is to improve communications and open a dialog with your existing customer base, then the number...