Book Image

Drupal 7 Social Networking

Book Image

Drupal 7 Social Networking

Overview of this book

Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature. Drupal 7 Social Networking provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users, to marketing, to maintenance. It will help you create your own social networking site, suitable for whatever audience you choose! Starting from the very basics of both Drupal and Social Networking, right through to more complicated aspects, you will progressively learn how to add to and expand your social networking site and add more features. You will learn how to secure your social network, deploy it on the Internet, and keep it running and well maintained. As social networking sites rely on the participation of their users, this book helps you to structure your site in such a way so that users can easily and enjoyably contribute, thus creating a powerful social network.
Table of Contents (22 chapters)
Drupal 7 Social Networking
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

Promotion and marketing


Marketing can range from some simple online marketing, advertising, or PPC campaigns. Let's take a look at some of the marketing methods available to us.

Online advertising

There are a number of different online advertising techniques available for us to take advantage of, including the following:

  • Pay-Per-Click advertisements

  • Purchasing advertising space

  • Newsletter advertising

Pay-Per-Click

Pay-Per-Click advertising only costs us each time a visitor clicks on an advert and goes through to our site. When looking at or negotiating cost-per-click rates with advertisers, it is important to work out how many of these visitors are likely to join DinoSpace (our conversion rate), so we can decide how much we wish to invest in a PPC campaign.

If we had a monetization strategy in place for our site, for example, paid advertisements on the site, we could work out how much each user earns us, which would help us to establish how much we could invest in PPC, combined with our conversion...