Book Image

Drupal 7 Social Networking

Book Image

Drupal 7 Social Networking

Overview of this book

Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature. Drupal 7 Social Networking provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users, to marketing, to maintenance. It will help you create your own social networking site, suitable for whatever audience you choose! Starting from the very basics of both Drupal and Social Networking, right through to more complicated aspects, you will progressively learn how to add to and expand your social networking site and add more features. You will learn how to secure your social network, deploy it on the Internet, and keep it running and well maintained. As social networking sites rely on the participation of their users, this book helps you to structure your site in such a way so that users can easily and enjoyably contribute, thus creating a powerful social network.
Table of Contents (22 chapters)
Drupal 7 Social Networking
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

Final tips: Web stats


We can monitor the statistics and performance of our site, using a number of stats tools which are available. One such product is a very powerful statistics and analytics package called Google Analytics, available from Google, completely free of charge. This is useful for us to see which pages our visitors are using, and which pages are being ignored, allowing us to either promote them more heavily, or to focus on the more popular areas of the site.

There are also ways to integrate Google Analytics with e-commerce installations, to try and help us to determine average income per visitor; this is particularly useful when making use of PPC marketing, as it links in with Google's own PPC network, AdWords.

We can sign up for Google Analytics on http://analytics.google.com/, where we are supplied some HTML code to insert into our site's footer template, so that it can begin tracking our statistics.

We can also use tools like this to monitor bounce rates, to see how and why...