Book Image

Internet Marketing with WordPress

Book Image

Internet Marketing with WordPress

Overview of this book

Table of Contents (14 chapters)
Internet Marketing with WordPress
Credits
About the Author
Acknowledgement
About the Reviewer
www.PacktPub.com
Preface

Internet marketing overview


I don't want to spend too long introducing all the different terms and concepts involved in the field of Internet marketing. I am a firm believer in jumping in and learning to swim—which is why this book is short, sweet, and packed with useful stuff that you can use in the real world.

With that said, it is important that you are at least familiar with the major terms, concepts, and processes I am going to use; and it won't hurt to give you a bird's-eye view of the how, why, what, where, and when of marketing online. You don't need to be a marketing pro to benefit from the straightforward process contained in this book.

The following steps are the overall process we are going to follow:

  1. 1. Define business objectives

  2. 2. Identify target audience

  3. 3. Create content

  4. 4. Drive traffic

  5. 5. Convert traffic (monetize)

  6. 6. Analyze

  7. 7. Refine

  8. 8. Repeat

This chapter is going to define and explain all the terms used in this list and place them within the context of the Internet and Internet marketing. We will also cover the first two steps here as these are really pre-marketing preparatory steps; in other words, things you need to know before you start marketing at all.