This chapter served as a solid grounding in social media. In particular, you should understand how to approach each of the major social networks to further your business objectives. Along with providing useful and interesting high-quality content, it is also important to contribute to the social networks by getting involved in discussions and debates, following other people, and generally getting your name out there.

The chapter finished off with a look at the powerful inbuilt features of WordPress that allow you to integrate social sharing buttons for each of the major networks, as well as provide custom buttons for any other network you may want to use.

In particular, ensure that you complete each exercise provided within the download pack or on Site prebuilder for your particular WordPress distribution—as self-hosted WordPress users will need to install additional plugins in order to achieve the same level of social integration as WordPress.com users.

Social marketing is a very powerful...