Once you are able to measure your site traffic and interpret it, it is time to really start marketing in earnest. You now have all the skills, information, and tools to complete the entire marketing cycle. The following diagram shows how all the pieces we have discussed in the book so far fit together:

By monitoring, analyzing, and understanding your site's traffic patterns within the context of your marketing efforts, you will be able to make educated guesses and powerful deductions about what does and doesn't work well.