The title tag is one of the key factors in your SEO success; indeed, many experts will single out the title tag as the single most important factor in SEO. If you ignore the optimization opportunity presented here, you are missing one of your best chances for gaining search engine rank and traffic from the search engines.
To begin, let's define what we're talking about when we refer to the title tag. In the context of SEO, we're talking about the contents of the<title> tag, which is located in the head of the HTML document, as you can see in the next screenshot; the<title> tag is highlighted in this screenshot of the source code for the default Joomla! "Getting Started" page. The title tag is often referred to as the page title, but be careful not to confuse this with the article title, which appears at the top of a page containing article text.
The title tag serves multiple important functions. First, the value given in this tag shows up on the browser...