Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Top SEO modules for Joomla!


The extensions discussed in this chapter take a variety of forms. Some are components, some are modules, and some are plugins, with many being combinations of these things bundled into one. The exact nature of the extension − that is, whether it is a component, module, or plugin − is really of little importance to you as an SEO practitioner. What is important is the functionality the extension delivers.

The extensions listed next provide a range of functionality. Some of the extensions are designed to do only one thing; others are complex extensions that provide a surprising number of features. What is right for you is a personal decision. You should always try to only install things you will use; the argument being that you should favor simpler and more narrowly tailored solutions. However, you also need to consider the added overhead that comes from having multiple extensions installed. If you choose a single extension that can do a number of things, you may...